Coca-Cola Hijacks Its Own Ads To Cool Down For Summer
By Yimin Huang, 07 Jun 2019
Australian summer is known for being sweltering, and icy soft drinks are needed to survive those months.
Sydney creative agency Landor has come up with a ‘Frozen’ idea, uniting Coca-Cola and the rest of the soft drink family such as Fanta and Sprite to cool down for the summer.
Landor employed the help of illustrator Ilana Bodenstein to jazz up Coca-Cola’s original ads with playful winter reinterpretations.
In one of the illustrations, a Coca-Cola ad showing a cropped tank-wearing woman with a cola bottle close to her lips gets drawn over with mittens, a winter hat, and snowfall. The Coca-Cola logo also has the word “frozen” in block letters penned above it.
The idea is to portray icy Coca-Cola drinks as giving fans a slice of winter in Australia’s unbearably hot summer.
Other prints include one with the header, “Makes your brain go brrrr…” and a frozen Sprite poster that covers US president Donald Trump’s face with what looks like a snowball, with a caption in block letters reading, “chill out mate.”
Are these adverts helping you cool down? Perhaps soft drink enthusiasts will get a few more of that frozen Sprite before the heat wave takes over. Check out the video below for the refreshing designs.
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How do you unite a famous yet uniquely diverse range of @cocacola brands and deliver an experience that goes one better? It’s simple. You freeze them. ❄️❄️❄️ . . . . . . #agency #agencylife #aussie #aussiebrands #australia #branding #brandconsultants #brandevolution #brandexperience #brandidentity #brandtransformation #cocacola #consultants #creativeminds #culture #design #graphicdesign #innovation #Landor #LandorAustralia #logo #marketing #strategy #technology #transformation
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El verano más invernal en Australia... Llega el #Branding congelado.— Juan Boronat (@lasblogenpunto) June 4, 2019
La agencia Landor con sede Sydney es la responsable de la campaña "Frozen", cuyo claim "Amplifica tus experiencias favoritas", se extiende a productos como Coca Cola, Fanta, Sprite, etc. pic.twitter.com/aN4Dlw3lwX
[via Creative Boom, images via Landor]
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