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Starbucks Tests Reusable Cup System So You Can Sip Lattes While Saving The Earth
By Mikelle Leow, 11 Jun 2019
Image via Boyloso / Shutterstock.com
The fight to rescue Mother Earth probably adds on to your guilt of going through several macchiatos each day. Luckily, Starbucks’ clever eco-friendly approach might take some of that burden off your shoulders.
The coffee behemoth has collaborated with UK environmental nonprofit Hubbub to trial a green initiative titled ‘#CupCupandAway’, where it has installed a reusable cup system in London’s Gatwick airport.
Visitors of the Starbucks at the airport’s South Terminal will be offered the option of borrowing reusable cups for their drinks. When they’re done, they can simply return the empty drinkware in one of the five convenient ‘Cup Check-In’ points located throughout the airport.
Starbucks’ personnel will then collect the cups and wash them before they are distributed again. About 2,000 reusable cups will go into circulation at this outpost.
Meanwhile, customers who prefer to use new cups will continue to pay an extra £0.05 (US$0.06) for the drinkware. The campaign was, in fact, made possible due to the nationwide £0.05 charge on disposable cups imposed last year.
The experiment will go on for a month at only one location, but Starbucks and Hubbub estimate that if just 250 patrons choose to use reusable cups per day, over 7,000 disposable cups could be saved at the end of the trial.
The outcome of the month-long movement will help Hubbub understand if consumers will be more eco-conscious if greener alternatives are made convenient. Additionally, the data will be used to help Starbucks determine how to roll out this system to other locations in the future.
Starbucks’ reusable cups. Image via Starbucks
[via Bloomberg, images via various sources]
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