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Tetris Unveils Modern, Puzzle-Inspired Geometric Logo For Its 35th Birthday
By Izza Sofia, 11 Jun 2019
In celebration of its 35th birthday, classic puzzle game Tetris has revealed a striking new logo.
The new branding was released on World Tetris Day, 6 June, and was created to “convey a fresh, contemporary and dynamic look,” according to a press release.
While the overhaul appears modernized, it does not stray from the recognizable “core look” of Tetris, and nods at the game’s puzzle pieces, known as the ‘Tetromino’, that have been in the Tetris logo since 1997.
The branding received “much-needed tweaks” for the modern era, including a bolder frame highlighting the ‘Tetromino’ and colorful characters that spell out the retro favorite’s name.
The logomark’s letters, too, now come in a rounded typeface with a more uniform kerning for extra readability. Additionally, the logo’s registered trademark is now placed inside the graphics, as compared to the old one floating on the right side of the logo.
Tetris hopes that the sophisticated look will remain trendy with modern gamers, instead of simply reflecting its heydays in the 80s and 90s.
[via Creative Bloq, opening image via Tetris]
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