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KFC Debuts Bespoke Mountain Dew Flavor To ‘Pair Perfectly’ With Its Chicken
By Mikelle Leow, 12 Jun 2019
Images via Robson90 / Shutterstock.com and Mejini Neskah / Shutterstock.com
For decades, colas have been the choice beverages to go with fast food, but all that could change. KFC has unveiled a new permanent drink with Mountain Dew that’s specially created to be the “perfect pairing” for Colonel Sanders’ chicken of 11 herbs and spices.
The new ‘Sweet Lightning’ soda, exclusive to KFC’s restaurants, has a peach base with “a touch of honey flavors,” and is engineered to complement the fast food chain’s ‘Original Recipe’ fried chicken as steak goes with wine.
To develop the new flavor, Mountain Dew teamed up with KFC’s food and beverage innovation experts to create a beverage recipe “as unique to KFC as the Colonel’s secret blend of 11 herbs and spices,” says Andrea Zahumensky, chief marketing officer of KFC in the US.
Food & Wine deduces that ‘Sweet Lightning’s sweet and saccharine flavors of peach and honey would be a complementary profile for KFC’s savory deep-fried batter.
To tease the addition, KFC rolled out a campaign starring a fictional “smooth and lightning-fast” Mountain Dew pitchman by the name of ‘Sweet’, who casually strolls into Colonel Sanders’ office with the drink and wins the latter over immediately.
“The Colonel and ‘Sweet’ shook on it, agreeing that ‘Sweet Lightning’ would not be served in any other restaurant, and one sweet deal was struck,” the chain details.
The new soda will join the company’s permanent US menu by 1 July, and will exclusively be available at KFC restaurants nationwide.
Image via PR Newswire
[via Food & Wine, video via Mountain Dew, images via various sources]
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