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Oreo Draws The O’s Out Of Its Name, Leaving Fans In Kooky Confusion
By Mikelle Leow, 18 Jun 2019
Image via Oreo
Oreo has been milking brain cells since it mysteriously zapped the O’s out of its logo.
Last Friday, the sandwich cookie brand uploaded a version of its branding on Facebook that had the whites of its first and last characters erased, appearing to just read, “RE.”
As with IHOP’s unexpected name changes, Oreo’s sudden decision to adopt the moniker “RE” left fans befuddled.
Hopeful customers wondered if the O’s represented the company’s circular cookies, which when removed from the equation, suggested to them that Oreo might be unleashing “boxes of cream” without the wafers.
“Did ‘Thanos’ snap his fingers and eliminate half the words?” one Facebook user jokingly guessed.
By the end of the day, Oreo restored its logo, revealing to fans that the temporary make-under was in honor of World Blood Donation Day. Blood type O happens to be the “universal blood donor,” meaning that it is the only variation with red cells that are compatible with all other types.
Oreo’s stunt was part of American Red Cross’ ‘Missing Type’ campaign, where brands dropped the O’s, A’s and B’s from their logos to advocate blood donations. Joining the ranks of Oreo this year were Domino’s (“D min ’s”), Facebook (“F ceb k”), Google (“G gle”), IBM (“I M”), Adobe (“ d e”), Amazon (“ m z n”), and more.
Images via American Red Cross
Our O’s are missing! Help us fill them up for #WorldBloodDonorDay by clicking the link and signing up with the American...Posted by OREO on Friday, June 14, 2019
[via Delish, images via various sources]
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