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Gucci Gets Gutsy With Logo Revamp Where The G’s Don’t Face Each Other
By Mikelle Leow, 26 Jun 2019
Image via Sorbis / Shutterstock.com
Trailing after the rebrands of luxury retailers Burberry, Celine and more, Gucci seems to have given its logo a revamp to… appear forward-looking, perhaps?
The new treatment was teased to Chinese customers on major social networks Weibo and WeChat. Instead of Gucci’s signature interlocking G’s—which were around since 1933—its profile pictures now feature a version where both characters are facing one direction.
Original symbol (left) VS new symbol (right). Images via Wikimedia Commons and Gucci’s Weibo
The G’s are now less abstract and more typographical, with pronounced hairlines and bars.
Image via Gucci’s Weibo
Fans of Gucci might already be familiar with the symbol. Officially coined the ‘Double G’, it’s an “archival detail” that’s been accenting pieces for years.
Making the branding social media official seems a little out of the ordinary, however, and could mean that Gucci is ushering in a new era where the overlapping, right-facing G’s take prominence. Then again, it could be an attempt of the label to jumpstart perceptions in China, where flashy logos are very much revered.
[via Popbee and Hypebae, images via various sources]
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