Dior Removes Bella Hadid From Ads In Dubai Following Controversial Photo
By Izza Sofia, 26 Jun 2019
Image via Andrea Raffin / Shutterstock.com
Bella Hadid’s mindless photo, where she pointed her sole towards aircrafts displaying the Saudi Arabia and UAE flags, has proven to be both hurtful to the supermodel and the brands she represents. Malls in Dubai, for instance, have taken down advertisements to protest her behavior.
Social media users, too, have shared images and videos of themselves throwing away Dior Beauty products, showing their disdain through posts marked with ‘#BellaHadidIsRacist’.
After Hadid posted the offensive image, Twitter users called for a boycott of Dior Beauty, which eventually led to the removal of images displaying the supermodel at The Dubai Mall. When asked to take a stand towards the issue, the mall wrote on Twitter, “We ensure you that our nation’s cultural sensitivities are respected.”
“We have brought the matter to the attention of the retailers,” the tweet continued.
Following after, Christian Dior has taken the necessary steps per customers’ requests, taking down campaign images displaying Hadid as the face of its perfume. A spokesperson for Parfums Christian Dior told The National that the brand has pulled images of Hadid from The Dubai Mall.
Luxury retailers like Bvlgari have followed suit. Additionally, the Mall of Emirates has canceled an event arranged with Dior, writing that the establishment does not want to be associated with the “recent incident with a model.”
Hello, thanks for your concern. We ensure you that our nation and region’s cultural sensitivities are respected. We have brought the matter to the attention of the retailers concerned to take appropriate steps.— The Dubai Mall (@TheDubaiMall) June 20, 2019
Hello we confirm that the event has been cancelled. A recent incident with a model for one of the brands at Mall of the Emirates is in no way associated with the mall, and does not reflect our values.— Mall of the Emirates (@MallofEmirates) June 20, 2019
[via The National, opening image via Andrea Raffin / Shutterstock.com]
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