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Nestlé Creates First-Ever Recyclable Paper Candy Wrapper To Make Earth Sweeter
By Mikelle Leow, 05 Jul 2019
Image via Shutterstock
Nestlé, the world’s largest packaged food company, has pledged to make 100-percent of its packaging reusable or recyclable by 2025. Its first step to sustainability is ready, and there’s already a lot to, quite literally, unpack here.
As reported by Confectionery News, the snack producer has developed the “world’s first” recyclable wrapper for candy bars that can be recycled along with regular paper. The company describes that this will be “the first time” a candy bar gets packaged in paper through a “high-speed flow wrap technology.”
“Up until now, high-speed production of shelf-stable snacks was only achieved using plastic films and laminates,” the company addresses in a press statement. “Now paper can be used at large scale while guaranteeing product quality and freshness over the entire shelf life.”
The first phase of this packaging will be used on Nestlé’s YES! snack bars, a collection of “tasty by nature” confectionery bars made with wholesome ingredients like nuts, fruit and vegetables.
Reluctant to repeat the mistake of McDonald’s flopped paper straws, Nestlé set out to design paper packaging with two priorities in mind. The first was that the material had to be sturdy enough to survive high-speed production flows, and the second was that it had to prolong the shelf life of the confectioneries in the same way plastic films and laminates can.
Patrice Bula, head of strategic business units, marketing and sales at Nestlé, acknowledges that consumers are becoming just as conscious about Mother Earth as they are about the nutritional value of snacks.
“Our YES! bars are made with wholesome ingredients that celebrate and care for Nature’s diversity,” she adds. “We are now relaunching them carefully wrapped in paper, making the packaging easy to recycle and avoiding plastic waste.”
A label reading, “Carefully wrapped in paper,” will be displayed on the packaging to illustrate the gentle process involved in the candy bar’s production. The paper used to create the wrapper is also derived from sustainable sources.
At present, the confectionery bars are only available in Austria, Belgium, the Czech Republic, France, Germany, Ireland, Luxemburg, Malta, the Netherlands, Portugal, Slovakia, Spain, and the UK. Nestlé plans to expand this line to “Europe and beyond,” though there’s no news if the packaging will make its way to the US in the foreseeable future.
Image via Nestlé
[via Food & Wine, images via various sources]
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