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World’s Hottest Brand Off-White Stands To Lose All Its Profits Following Lawsuit
By Mikelle Leow, 10 Jul 2019
Image via andersphoto / Shutterstock.com
Cult streetwear label Off-White—consistently ranked the “world’s hottest brand” and withholding the status into the first quarter of this year—could lose all of its profits should the New York federal court side with a rival.
Court documents obtained by The Fashion Law specify that the popularity amassed by Off-White is no good for New York-based OffWhite Productions LLC, a design and creative firm that often operates simply as OffWhite.
OffWhite Productions argues that that it has been in business since the 1990s, and about 15 years before Off-White founder Virgil Abloh debuted the streetwear label in 2012.
Abloh was also recently appointed the Artistic Director of menswear design at Louis Vuitton, and is reputed for his collaborations with Nike and IKEA.
The design agency touts famous names like Coca-Cola, Nike’s Jordan brand and IBM as its clientele, and claims to have registered the website offwhitedesign.com since 2001 and its @offwhitedesign Twitter account since 2009.
OffWhite Productions says it sent multiple cease and desist letters to Abloh over the supposed infringement of its federal trademark, but its communications to alter the Off-White branding were not heeded. No thanks to Off-White’s global acclaim, OffWhite has suffered considerable “commercial damage.”
Due to the confusing labels, OffWhite Productions has purportedly been “delisted” from the front page of Google searches, which “routinely” refer visitors to Virgil Abloh’s Off-White or its collaborators.
OffWhite Productions is suing both Abloh and Off-White over grounds of federal trademark infringement, unfair competition, trademark dilution, among others. It is seeking monetary damages, all profits made by Off-White, and injunctive relief, which means the streetwear brand will be forced to stop using its name if the court favors the design agency.
[via The Fashion Law and AllHipHop News, cover image via andersphoto / Shutterstock.com]
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