Spotify Disappoints Artists With Tone-Deaf ‘Dance Like Nobody’s Paying’ Campaign
By Mikelle Leow, 11 Jul 2019
Image via David MG / Shutterstock.com
Creatives are hitting ‘Skip’ on a new Spotify ad that encourages users to “dance like nobody’s playing.”
The banner, shared by music producer Blake Morgan on Twitter, is an ad urging account owners to try Spotify Premium for free for 30 days.
The message of the “tone-deaf” graphic has been criticized by both creators and advocates of creative property alike, who reprimand Spotify for seemingly being disrespectful to artists and the painstaking efforts needed to produce quality music before even earning anything from it.
“Keep in mind that it takes 380,000 streams a month on Spotify for an artist to earn minimum wage,” Morgan writes. “Meanwhile, the average Spotify employee earns US$14,000 a month.”
“Nobody's paying? We musicians are, with our lives.”
Fellow creative professionals have seconded Morgan’s stance, claiming that Spotify might as well tweak the tagline to read, “Dance like nobody is getting paid by Spotify.”
Twitter user @spiritedcretin succinctly points out that the advertising team who created the advert would have been “paid more than the vast majority of artists on Spotify.”
Spotify has yet to comment on the criticism, though it’d better act quick, as the campaign is evidently souring its relationship with contributors.
Here’s @Spotify’s new tone-deaf ad campaign. Keep in mind that it takes 380,000 streams a month on @Spotify for an artist to earn minimum wage. Meanwhile, the average @Spotify employee earns $14,000 a month. Nobody's paying? We musicians are, with our lives. #IRespectMusic pic.twitter.com/mroqQNGxLJ— Blake Morgan (@TheBlakeMorgan) July 9, 2019
That is simply awful. Just think, the ad agency employee who came up with that tone-deaf (pun intended) foolishness is paid more than the vast majority of artists on Spotify.— Marianne (@spiritedcretin) July 9, 2019
“Dance like nobody’s paying because we aren’t.”— David Poe (@poedavid) July 9, 2019
Wow... that is a really messed up way to say thanks to the artists who fill up your shelves, @Spotify— Mrs. Greenbird (@MrsGreenbird) July 10, 2019
Dance Like No One Is Getting Paid @Spotify— robkb (@robkb2) July 9, 2019
One of my close friends is an accomplished Jazz musician and he hasn't seen a dime from Spotify. The machine, from an artist's perspective, is indeed broken.— Michael Reidlinger (@digipro55) July 10, 2019
[via Billboard, images via various sources]
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