McDonald’s Encourages You To ‘Share The Love’ For Fries In Striking Diversity Ad
By Izza Sofia, 18 Jul 2019
Nothing brings people together more than McDonald’s French fries, so in honor of National French Fry Day on 13 July, the fast food giant unveiled its campaign encouraging customers to Share the Love.
Together with creative company We Are Unlimited, the global chain introduced a series of ads, shot by photographer Mark Seliger, that show various fans of all walks of life coming together to form the company’s iconic golden arches logo with their hands.
Models consist of men and women of diverse skin tones posing their hands against a striking yellow backdrop, with a packet of fries underneath them.
The ads were displayed across several of McDonald’s platforms, including a billboard above McDonald’s Times Square flagship restaurant.
Happy #NationalFrenchFryDay! 🍟 Celebrate with your BFF and get a FREE Medium Fries with any #McDelivery order through @UberEats today, 7/13, starting at 11 am local time.— McDonald's (@McDonalds) July 13, 2019
Small order fee may apply. Terms apply. See Uber Eats app for details. pic.twitter.com/fxadGwUF7u
[via Ad Age, opening image via McDonald’s]
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