NARS Cosmetics Somehow Managed To Make Lipsticks Look Dirty For New Ad
By Mikelle Leow, 12 Aug 2019
Video screenshot via NARS Cosmetics
In the past centuries, red lipstick was perceived as taboo and overtly sexual. Fast forward to 2019, and NARS Cosmetics hopes to perpetuate this belief on its nude lip colors.
A recent advert for the retailer’s ‘Morocco Lipstick’ has made its rounds, as it depicts the product as a phallus. The clip shows a reverse-melting lipstick. Midway, it resembles an erect penis before returning to its original form, successfully bypassing censors by social media channels.
“When the nudes keep you up all night,” the company captions its video.
While fans of the brand have applauded the “beautiful and dirty” concept, some Twitter users are left a little sheepish by the metaphor.
“This makes me want to buy one, said no one ever. Gross,” responds @Sass4dayzz.
Another Twitter user, Leah McElrath, jokes, “Clearly, they are not targeting the lipstick lesbian market.”
What do you think of this erotic lips-dick pic? The spot shortly follows a comparably sexual commercial by Benefit Cosmetics, which envisions two makeup products getting it on and later climaxing.
honestly in love with this color and now I must have it to soften my boner— christine teigen (@chrissyteigen) August 12, 2019
Clearly, they are not targeting the lipstick lesbian market 🤷🏼♀️— Leah McElrath 🏳️🌈 (@leahmcelrath) August 11, 2019
This makes me want to buy one, said no one ever. Gross.— Cas (@Sass4dayzz) August 12, 2019
Congrats on learning about women’s cosmetics. This is nothing new.— xo (@sirensoIiIoquy) August 12, 2019
They know what they're doing. My favorite blush of theirs is called Orgasm. They have a Super Orgasm and a Deep Throat blush, too.— Tam Hodge (@tamhodge) August 11, 2019
[via Yashar Ali, video and cover image via NARS Cosmetics]
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