Crocs’ Logo Gets A Concept Makeover That Makes So Much More Sense
By Mikelle Leow, 12 Aug 2019
Image via Hadrian / Shutterstock.com
Crocs is reputed for its “ugly” footwear, so one designer has made it his mission to give it a cleaner yet more appropriate rebrand.
NYC-based graphic designer Stephen Kelleher’s visual identity concept for Crocs has been capturing the attention of designers on Twitter.
Since Crocs’ quintessential silhouette is seemingly more recognizable than its logo, Kelleher has meshed the two to create a logo that’s simpler and more responsive, allowing it to be visible even when downsized.
The designer has transformed Crocs’ original circular logo containing its reptilian mascot into a variation that’s shaped like a (more palatable) form of its hole-accented clogs and a crocodile’s head.
“By streamlining and unifying both into one simple mark, the new logo allows for more versatility at scale whilst continuing to embody the friendly spirit of the brand for a new generation,” Kelleher details.
Creatives on social media have called for the concept to become official, as it undoubtedly makes more sense in terms of brand recall and Crocs’ digital presence.
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Logo rebrand for @crocs – Founded in 2002 and with an annual revenue of over $1 billion dollars, Crocs has become one of the largest footwear companies in the world. Historically perceived as an 'ugly' show, Crocs have in recent years become a favorite of working artists and the fashion vanguard by reinventing their famous silhouette to speak to a new audience. This rebrand concept was inspired by the iconic silhouette as a basis for their mascot ‘Croc’. What else can I say? I love my Crocs!
A post shared by Stephen Kelleher (@stephen.kelleher.studio) on
[via Creative Bloq, images via various sources]
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