Instagram Hack Supposedly Fools The App’s Algorithm To Boost Your Reach
By Mikelle Leow, 19 Aug 2019
Image via Shutterstock
With a billion monthly active users, Instagram isn’t the easiest place to stand out in. The good news is there are a few tips that creatives could pick up to make their profiles work more productively for them.
One such hack, though unverified, is making its rounds because of how simple it is. According to illustrator Mariana Avila, she has been testing out a theory by social media influencer Courtney Quinn that promises to crank up a user’s Instagram engagement level, and it seems to work.
Quinn, who has over 564,000 followers, wrote in a now-deleted post that Instagram appears to prioritize posts that use the platform’s built-in filters, but you don’t have to make your work look edited-to-death in order to boost your posts’ impressions.
Quinn explained that she would normally set about two-percent of an Instagram filter to her pictures, which “doesn’t really change the photo but helps improve the reach.”
While it isn’t a verified trick, Avila and other social media users have sworn by it. A follower of Quinn reported that by setting the ‘Lark’ filter to just two percent on her last two pasts, “I can see [accounts] that I haven’t seen in a long time engaging with my posts.”
Another recommends simply adjusting the brightness levels of your photos within the app, as “those posts always [seem] to do a little better.”
Instagram hasn’t confirmed if using its own filters will actually expand a post’s reach, but there’s really no harm giving it a go, is there?
a tip i saw by an IG influencer that might help artists improve engagement: apparently instagram favors posts that use IG filters, apply any filter at a low percentage so it doesn’t mess with your art’s colors and it should show up in more feeds + more likely to be in explore!— Mariana Avila 🌻 (@marianaavilal) August 6, 2019
this is going around more than I expected, here’s the influencer I first saw this from, and in her stories there’s been a couple messages of people mentioning they tried it and it worked for them! No source 100% on the matter, but worth a shot! pic.twitter.com/wCKCcjiiGw— Mariana Avila 🌻 (@marianaavilal) August 6, 2019
this is really interesting, and makes a lot of sense! sometimes i up the brightness of my art in instagram before posting or do some last minute touch-ups and i realise now those posts always seemed to do a little better— Kat🥀 (@thedragonsen) August 7, 2019
idk why or how this works but apparently it does ;o;— 「Kiichan」@LSO2019 (@xKiraNyan) August 7, 2019
i uploaded 4 diff posts at once but only got to put a 2% filter on one post (bc i uploaded 3 from pc). only that specific post got 10 likes within /seconds/, while the other 3 only had one to none .__.
[via PetaPixel, images via various sources]
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