Don't miss the latest stories
IKEA Silently Reveals New Brand Typeface To Replace Verdana With 2020 Catalog
By Mikelle Leow, 21 Aug 2019
Images via IKEA
IKEA has made some sneaky design tweaks of late, including a revamp of its logo this year, with its latest stealth move involving the swapping of its typeface of 10 years, Verdana.
The Swedish giant recently published its catalog for 2020, keeping its typographic change on the down low until it was pointed out by type foundry Monotype’s marketing director, Jürgen Siebert. On Twitter, Siebert shares that IKEA has moved on to Google’s ‘Noto’, including side-by-sides of the catalog’s copy had it been set in Verdana versus Noto.
Prior to Verdana, IKEA used ‘IKEA Sans’, an extension of Futura, for 50 years. The company transitioned to Verdana in 2009, much to the chagrin of customers and design enthusiasts. The company defended that the new variation was universal, while ‘IKEA Sans’ did not support Asian characters.
Then it found Noto, a fairly new typeface released in 2017 by Google and Monotype. The name is short for “no tofu,” with the word “tofu” being an affectionate term for the square blocks that often replace foreign characters unrecognized by fonts.
Noto is so-called because it’s compatible with an incredible 800 languages, as Monotype told DesignTAXI during the san-serif’s debut in 2017. It even supports lesser-used and “dead” languages.
IKEA’s new typeface is both globally compatible and friendly, as its creators painstakingly did their research to ensure it would be acceptable by numerous cultures. For instance, Noto’s Tibetan fonts were examined and approved by monks at a monastery.
The company’s decision to pick a modern, universal typeface that transcends the limitations of Verdana is timely, as it made its first foray in the Mumbai market on Monday.
Image via Monotype
[via Jürgen Siebert, images via various sources]
More related news
Also check out these recent news