ESPN’s New Yellow Graphic Was Confusing Viewers, So It Was Redesigned In An Hour
By Mikelle Leow, 10 Sep 2019
Image via Bill Hofheimer
Colors play an imperative role in everyday life. What happens if you switched the hues of a traffic light so green meant stop and red meant go?
NFL fans suffered the aftermath of a color mixup during the first quarter of Monday Night Football, when ESPN debuted a new down-and-distance graphic washed in… yellow.
Viewers wondered why the program couldn’t have picked any other color, because football fans have long associated yellow flags with penalties.
Bill Hofheimer, ESPN’s PR representative for pro sports, introduced the color as a “neon yellow ‘venom’” on Twitter, where he also thanked the network’s Creative Services team for the “great work.”
The NFL graphics revamp by ESPN’s Creative Services team includes a new #MNF dashboard this season. A notable addition is the neon yellow “venom” color. Great work by @coolhand20 and company. pic.twitter.com/AwjVWfrG2O— bill hofheimer (@bhofheimer_espn) September 9, 2019
In spite of the meaning sports enthusiasts have tied to the color yellow, the sports channel somehow approved its appearance on the down-and-distance graphic. This move has expectedly left viewers in a puddle of confusion.
“ESPN, you can’t use yellow in your bottom graphic. It makes me think a flag has been thrown,” one Twitter user laments. “Pick literally any different color please.”
Luckily, ESPN heard fans’ cries to amend the graphic, and switched the hue to a muted black by the second half, as shown in a screenshot posted by Hofheimer within an hour. The prompt attention was met with praise.
great work? LOL it's terrible. Who thought yellow was a good idea— Gregory DeLange (@xXdelfamXx) September 9, 2019
ESPN needs to change the yellow graphic on the bottom right of the screen. I keep thinking it’s a flag. Whose idea was this?— Landry Locker (@LandryLocker) September 9, 2019
Our ESPN production team is aware of the feedback on the #MNF down and distance graphic. We have called an audible and adjusted for the 2nd half of #HOUvsNO and for the #DENvsOAK game to follow. New look pictured here. pic.twitter.com/SWLKKuW87w— bill hofheimer (@bhofheimer_espn) September 10, 2019
[via For The Win, images via Bill Hofheimer]
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