H&M Ditches Brazilian Leather Following Destruction Of Amazon Rainforest Fires
By Izza Sofia, 10 Sep 2019
Image via ThamKC / Shutterstock.com
Fast-fashion chain H&M has put a halt on leather purchases from Brazil.
This is due to a growing concern that the country’s cattle ranching might have contributed to the deforestation of the Amazon rainforest. The indefinite ban will make H&M the second company to protest against the fires, limiting its business in Brazil.
Earlier, VF Corporation, parent company of Timberland, Vans and North Face, announced that it would temporarily halt leather orders from Brazil until its suppliers are able to verify that the leather does not “contribute to environmental harm” in the Amazon.
It is not clear how this move will impact the business as only a small quantity of H&M’s leather derives from Brazil. A spokesperson told Forbes that most of its leather comes from Europe.
Rainforest Action Network’s program director Ginger Cassady hopes that companies would make “longer-term zero deforestation commitments” and take full responsibility of their entire supply chain.
Describing H&M’s move as a “strong signal,” Cassady also wishes that the retailer would turn its “promise into practice,” at least until the Rainforest group is able to see the “real impact on the ground.”
Good move, @HM! 👏🏻— Rainforest Foundation Norway (@RainforestNORW) September 7, 2019
“Due to the severe fires in the Brazilian part of the #Amazon #rainforest, and the connections to cattle production, we have decided to place a temporary ban on leather from #Brazil,” the Swedish fashion firm said in a statement to AFP." https://t.co/wz4lFfHFag
[via Independent, opening image via ThamKC / Shutterstock.com]
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