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IKEA’s Furniture Isn’t The Star Of Its Heartrending New Ad, But A Lovable Dog
By Mikelle Leow, 10 Sep 2019
Video screenshot via IKEA Greece
IKEA tugs the heartstrings of pet owners with its new advert featuring a dog newly acquainted to his family home.
The commercial, produced by advertising agency Ogilvy Greece for IKEA Greece, features a farm dog who moves into his new family’s home, which is adorned with IKEA products. The living space is made comfortable for all its members, human and pooch, but something still seems to be missing.
As it turns out, the dog misses his friend back at the farm, and his longing is made more apparent at the end, when the family discovers a toy puppy and some snacks the pupper has left behind the sofa.
Grab a box of tissues, because you probably won’t be ready for this heartrending spot.
[via AdAge, video and cover image via IKEA Greece]
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