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Trump Is Debuting His Own Social Media App In Time For 2020 Election
By Thanussha Priyah, 10 Sep 2019
Image via Frederic Legrand - COMEO / Shutterstock.com
Twitter has been President Donald Trump’s digital podium to address matters to his supporters for awhile, but now, the Trump reelection campaign is heading towards another platform for him to speak freely to his followers.
A Trump-oriented social networking app is in the works.
According to Politico, that the smartphone app will mainly encourage users to donate and volunteer their time to the campaign. It will also include details of the president’s schedule.
Rory McShane, a Republican strategist specializing in digital media, told Politico that Trump supporters are supposedly more “dedicated” and “committed,” which is why the Trump campaign is most likely to pull this idea off.
The app will feature a reward system to urge Trump’s devoted supporters to round up their friends and download the client. Rewards include VIP seats at rallies and photo ops with the president.
The Trump campaign will find it easier to monitor followers more extensively and target the conservative base specifically instead of influencing undetermined voters to reelect Trump.
With already 200 million vote files garnered by the Republican National Committee, the app, which currently does not have a release date, will focus on its voters through hyper-specific, distinct messaging.
The integral part of the Trump campaign strategy is to bypass tech companies such as Facebook and Twitter as the president has criticized these platforms to be partial against conservatives and to have stifled his supporters. However, these companies have denied suppressing conservative sentiment over others online.
In 2016, the Trump campaign utilized a passable app with limited functions such as campaign alerts together with details regarding the elections. At that point, there were 120,000 registered users, according to Politico.
In a Trump rally last year, campaign manager Brad Parscale used his iPhone to inform the audience that smartphones will be the way the campaign will connect with its supporters.
“It’s how we turn you into the army of Trump,” he declared.
Though the Trump campaign is positive with the launch of its upcoming social networking app, digital experts have claimed the key hurdle of launching an app is to get users to actually download it, or else it would be a flop.
But the digital space has become a central communication outlet, and this app will offer campaigns another option to reach its supporters.
[via Business Insider, cover image via Frederic Legrand - COMEO / Shutterstock.com]
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