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Whitney Houston Will ‘Tour’ Again In The Form Of A Hologram
By Thanussha Priyah, 12 Sep 2019
Image via PH2 Mark Kettenhofen / Wikimedia Commons (public domain)
Whitney Houston will be brought to life—in hologram form—in 2020.
BASE Entertainment, which has worked on hologram concerts for artistes like Buddy Holly, Roy Orbison, and Amy Winehouse, will give the late American singer a similar treatment for forthcoming music tours in the UK.
The decision was approved by Houston’s estate, which signed a deal with music publishing company Primary Wave in May to roll out the production of Houston, who passed away in 2012, in the form of a hologram.
It has been reported by The New York Times that organizers of the Houston hologram concerts are looking to bring back her original touring band and backup singers, including her brother Gary.
Seth Faber, Senior Vice President of Marketing at Primary Wave, confidently told Britain’s Music Week Magazine that the forthcoming tour will be "an incredible show.”
Faber also reassured fans that there have been thorough efforts gone into making the show “as authentic as possible”.
Last month, a new rendition of Houston’s 1990 track Higher Love, mixed by DJ Kygo, clinched a spot in the top five of the UK singles chart, making it the first song since her death to make it to the charts.
[via Independent, cover image via PH2 Mark Kettenhofen / Wikimedia Commons]
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