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Vetements’ Founder & Head Designer Is Stepping Down From The Streetwear Label
By Thanussha Priyah, 17 Sep 2019
Image via 360b / Shutterstock.com
Embraced by many rule breakers, streetwear brand Vetements disrupted the fashion industry with its revered out-of-the-box and shocking approaches.
Enthusiasts of its unorthodox pieces might be sad to learn that Its cofounder and head designer, Demna Gvasalia, announced that he is leaving the label behind.
Gvasalia told Women’s Wear Daily on Monday that he created Vetements because he “was bored of fashion.” The brand went “against all odds” to change fashion “once and forever,” and that it had “opened a new door for so many.”
The 38-year-old designer also stated that he is planning “pursue new ventures,” and that he has accomplished his “mission of a conceptualist and design innovator” in Vetements.
Having started out as an anonymous collective, Vetements surged in popularity since its debut in 2014. The brand is known for its edgy look featuring logos including McDonald’s and DHL.
The fashion rebel also used matters regarding Brexit, the EU, communism and overall political overtones in the label.
At price points of US$1,000 and up, its t-shirts and hoodies garner the attention of mainstream consumers to stand with the brand’s notoriety.
The label has been going against the fashion industry’s norms such as hosting shows at unexpected venues, including a Chinese restaurant and McDonald’s on Paris’ Champs Elysees.
However, in 2017, Gvasalia announced that he would not follow the "classic system” and chose not to present the label in fashion weeks.
Gvasalia’s concepts spread through the fashion industry, making him the artistic director of Balenciaga in 2015.
Though, he will be leaving Vetements, we can expect to see Gvasalia present Balenciaga’s spring 2020 collection at Paris Fashion Week in the following weeks.
If Demna really left Vetements at least I can say I attended the last Vetements show he designed which was at a Paris McDonalds lol pic.twitter.com/K7dqckCUau— GemsMuseum (@GemsMuseum) September 16, 2019
[via CNN, images via 360b / Shutterstock.com]
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