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Samsung’s Beautiful Ad For Its Deafblind Chat App Will Tug At Your Heartstrings
By Izza Sofia, 01 Oct 2019
Samsung India has launched a short film that will make you bawl your eyes out.
The ad titled Caring For The Impossible aims to promote Samsung’s Good Vibes app, a communication tool that lets people with visual and hearing disabilities communicate with their loved ones.
The ad tells the story of a deafblind girl who is able to reach out to her family thanks to the new tool. The girl shares a special bond with her mother even though the two cannot converse through conventional means.
The girl goes to a special school to learn sign languages, and despite the communication barrier between her and her loved ones, they find a new way to talk: through the Good Vibes app.
The app adopts Morse code that converts vibrations into text. According to Mumbrella Asia, the tool has two different user interfaces, one for the deafblind user and the other for their sighted caregiver.
The accessibilty-optimized interface uses “vibrations, taps and gestures,” while the standard interface allows people to use voice or text to send messages to deafblind recipients. The text is then received in vibrations in Morse code, which the deafblind can interpret.
Samsung's good vibes ad.. I cried— ray (@raymyoui) September 30, 2019
[via Samsung India, opening image via Samsung India]
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