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Pandora’s Answer To Tiffany Blue Is Pink, As Part Of Rebrand With Fresh New Logo
By Mikelle Leow, 02 Oct 2019
Image via Pandora
Pandora blushes pink for a modern audience. This is the color the brand has adopted to stand out from other jewelry makers like Tiffany & Co and Swarovski.
As pointed out by Brand New, the jewelry company relaunched its brand at the end of August, additionally rolling out a sans-serif logomark that follows in the footsteps of recent fashion rebrands.
Old logo (above) VS new logo (below). Images via Logopedia
As described by Brand New’s Armin Vit, the logo is a “99% sans serif” that’s slightly discernible from other sans-serif logos with its very subtly-flared serifs, though they’re quite unnoticeable even when magnified. Its most pronounced serif can be seen on the top left of the letter “N.”
Overall, the new branding is thicker than its predecessor, with less spacing between the glyphs. Pandora also covertly removed the line below the crown symbol.
As the crown sits above the “O,” Pandora’s new monogram is, surprisingly, not the “P” but the fifth character in its name. The crowned letter is now the brand’s social media avatar, which also arrives with a new pink background.
The overhauled visual identity is described by Pandora in a press release to feature a “fresh, modern tone,” with the color pink being its “new main marker and recognizable statement across all consumer touchpoints.”
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[via Brand New, images via Pandora]
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