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Born Free’s Animation On The Lives Of South African Lions Is A Brutal Tearjerker
By Thanussha Priyah, 02 Oct 2019
Image via Born Free Foundation
Born Free Foundation (BFF) tells the unseen story of South African lions through a new animated short. The poignant film highlights the harsh reality of these lions that are raised in captivity for human profit, eventually making them viable for trophy hunters.
BFF reports that 70-percent of South Africa’s lions suffer the same plight. They are born in captivity and then raised for tourists to take pictures and play with, before being sold by their owners for “canned” hunting.
The short film, created by media company Engine Group, along with animators at Zombie Studio and production house Blinkink, showcases the life of a lion cub. The film is soundtracked by Matt Monro’s Born Free.
The animation starts with the lion cub being raised in captivity by a female keeper, and is loved and adored by its owner. Over time, the cub is seen posing for pictures for various tourists.
The video transitions by showing the lion cub being photographed throughout its growth.
Once matured, it is released in the wild and goes onto its own exploration in the wilderness.
Towards the end, the film shows the keeper at the lion’s sight, hinting at a possible emotional reunion.
However, that is not the case when the film ends with a shocking plot twist.
The video serves as a PSA by calling out to viewers to “end the betrayal” by signing Born Free Foundation’s petition.
[via Born Free Foundation, images via Born Free Foundation]
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