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Burger King Shares Its Raw Design Files For Anyone To Perfect Its Very Rushed Ad
By Mikelle Leow, 03 Oct 2019
Image via Burger King Belgium
It’s not easy rolling out a polished project when you’re pressed for time. Burger King Belgium didn’t even hide the fact that it had a deadline it couldn’t meet—the fast food chain recently published an unfinished ad, calling upon fans to make improvements on it.
The idea to post an “incomplete” project came from creative agency Buzzman. Burger King Belgium claims all its efforts were focused on making its €4,95 King deal as affordable as possible, leaving nothing for advertising.
The end result appears to be a screenshot of unfinished work. Apparently, there wasn’t even time to click out of the product photos and text box, let alone export the file.
The restaurant, however, acknowledges the importance of an impactful graphic. It has shared its folder of design files, including its Block Berthold fonts, so you can create a better ad.
Can you design a more striking advert? Of course you can—and in exchange for your help, there’s even a free typeface thrown in.
[via Ad Age, images via Burger King Belgium]
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