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‘Joker’ Logo’s Designer Shares How It Was Created—Without Much Digital Tools
By Mikelle Leow, 08 Oct 2019
Screenshot via Joker Movie
Before the Joker film shattered box office records, audiences were drawn by the dramatic visuals shown in its teasers.
One iconic feature is the textured Joker logo, which—surprise, surprise—is more analog than digital. The revelation was revealed on Reddit by Chad Danieley, the designer of the title.
The Los Angeles-based graphic designer shared that he had used wood type from his letterpress collection to create the rugged logomark, demystifying some creatives’ suspicions that the branding was imbued with a digital grain effect.
Danieley added that to maintain the letters’ texture, “I ended up not digitizing.” Instead, he exported each character as a PNG file and constructed an SVG typeface from there to not only retain the glyphs’ grittiness, but also make them transparent.
“Not my first choice, especially since After Effects does not recognize SVG fonts,” he related.
Interestingly, the designer detailed that out of 13 logos submitted, Warner Bros. ended up picking the very first one he designed.
This version nearly wasn’t thrown in—Danieley almost missed it as he was under the impression he had to pitch “professional”-looking wordmarks.
“Luckily I have a creative director who knows to go through my folders before submitting to clients and he put that one on the last page,” he explained. “Todd Phillips loved it and went out of his way to make sure it stayed as is and not redone digitally.”
“It was the smoothest approval process I have ever been involved with,” he reflected.
Hello! I had a blast designing the official Joker logo using wood type from my letterpress collection. from
[via r/graphic_design, images via various sources]
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