Victoria’s Secret Enlists Its First Actual Plus-Size Model In Inclusive Campaign
By Mikelle Leow, 09 Oct 2019
Image via Victoria’s Secret
Victoria’s Secret has featured its first actual plus-size model that several women can finally associate with.
It became almost apparent to consumers that, with Victoria’s Secret’s history of outspokenly rejecting diverse body shapes, it likely wasn’t going to hire models that all women could resonate with. Perhaps it was the enduring backlash, plummeting stocks—down 41 percent in 2018—and growing pressure from body-positive labels like Rihanna’s Savage x Fenty that finally had the intimates line listening.
In the past year, Victoria’s Secret hired its first transgender model and “size-inclusive” Angel. “Size-inclusive” is in quotation marks because Barbara Palvin, the size six Angel that the brand hired, is still considered too thin for many.
Palvin was also mistakenly addressed as Victoria’s Secret’s first “plus-size Victoria’s Secret Angel” in a viral Facebook post, further battering the lingerie brand’s reputation of preferring thin models.
However, Ali Tate-Cutler might just be the woman to turn things around for Victoria’s Secret.
Tate-Cutler, who is a size 14, is one of the faces of Victoria’s Secret’s collaboration with female-founded UK lingerie brand Bluebella.
Cutler announced the partnership on Instagram, expressing her gratitude for being “the first size 14 on Victoria’s Secret.”
“I’m pretty stoked to work with a brand I idolized when I was a teen,” she continues. “Great step in the right direction for bodies.”
Having only nice words to say about the diverse label, Victoria’s Secret describes on its website that Bluebella is “too good to keep under wraps.” The Bluebella for Victoria’s Secret collection stays true to Bluebella’s vision, and “celebrates inclusivity and strength,” Victoria’s Secret adds. “Each piece is designed for modern, empowered, confident women. It’s sensuality defined.”
While the prospect of Victoria’s Secret showcasing diverse bodies on its future runways still seems unlikely, this move is a positive step. Hopefully, the brand will eventually get on board with featuring models closer to the average body type.
You can shop the range by heading here.
View this post on Instagram
At the launch today for @victoriassecret and @bluebella at their flagship store in NYC. I believe I’m the first size 14 on @victoriassecret? Regardless I’m pretty stoked to work with a brand I idolized when I was a teen. Great step in the right direction for bodies. Available online @victoriassecret and at select stores across the country and UK.
A post shared by Ali Tate (@ali_tate_cutler) on
[via USA Today, images via various sources]
More related news