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Marmite Is Converting Haters Of The Spread Into Lovers Using Mind Control
By Mikelle Leow, 10 Oct 2019
Image via Marmite
You either love Marmite or absolutely abhor it. There doesn’t seem to be an in-between. It’s therefore almost impossible for haters to suddenly get on board with the savory spread.
The brand figured that drastic preferences call for drastic measures, and it now has an idea of how to have people from the other end of the spectrum cross over to its side: mind control.
In a new campaign with communications company adam&eveDDB, Marmite got hypnotist Rory Z Fulcher to help produce a “mind control” video that will supposedly “cure” haters of the brown yeast extract and turn them into lovers.
If you’re one of the anti-fans who wish to view the spread in the same glorious light as Marmite enthusiasts, you can apply to be hypnotized in a strictly-controlled setting here. Marmite says the session will only work on the condition you’re willing to enjoy the product.
For everyone else who’s resigned to their revulsion, you can simply catch a few snippets of the mind control video below and see if they do anything. Chances are they won’t, as the hypnotherapy bits have been removed.
The clips attempt to convince viewers that they hate chocolate spread but adore the yeast extract, so it seems your preferences will be mutually exclusive if the brain-washing proves to be successful.
[via Shots, videos and cover image via Marmite]
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