Paris 2024 Olympics’ Negative Space Logo Cleverly Sums Up The Games In 1 Graphic
By Izza Sofia, 22 Oct 2019
Paris has unveiled the 2024 Olympics and Paralympics emblems, and the chic branding will make you do a double take.
The logo is a gold medal, flame and the face of a woman called Marianne, perfectly reflecting the vision and desire of the Games and putting people at the heart of Paris 2024.
The three key elements intertwine the “values, history and French touch” that make the Games special, described International Olympic committee chair Pierre-Olivier Beckers-Vieujant.
The gold medal represents striving for excellence, while the Olympic and Paralympic flame reflects the unique energy of the Games as well as invites people to dream.
Marianne, on the other hand, pays tribute to the woman known internationally as a national French symbol.
Marianne is a nod to history as women were first allowed to compete in the 1900 in Paris. It also reflects today’s female athletes and serves as a reminder that the Games are for everyone.
The emblems for the Olympics and Paralympics are similar. The only difference are the Olympic rings and the Paralympic Agitos beneath that set them apart.
The typeface of the logo is inspired by Art Deco, the first artistic movement that gained recognition at the 1924 Games in Paris.
#Paris2024 🥇🔥🇫🇷 La médaille, la flamme et Marianne, c'est le nouvel emblème de @Paris2024 qui succède à celui de la candidature représentant la tour Eiffel. Pour la première fois, c'est une identité visuelle commune aux Jeux Olympiques et Paralympiques https://t.co/568sNE4muj pic.twitter.com/IHHrtfPYOR— Groupe BPCE (@GroupeBPCE) October 21, 2019
[via Olympic, opening image via Paris 2024]
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