Virgin Atlantic’s ‘Flying Lady’ Logo Creator Isn’t Loving ‘Inclusive’ Redesigns
By Mikelle Leow, 09 Nov 2019
Images via Ceri Breeze / Shutterstock.com and Virgin
Back in April, Virgin Atlantic unveiled five new updates to its famous Flying Lady logo. The British airline hopes the additional variations would reflect modern Britain and its diverse residents.
While the revamped visual identity aims to receive acceptance from all walks of life, one man isn’t too happy about the change: the logo’s own originator.
Ken White, who modeled the Flying Lady 35 years ago after pinup girls from the 30s and 40s, is indignant about the reimaginations.
“I read that they were changing it to a gay person and a black woman,” the 72-year-old described in a statement via Metro.co.uk, adding that he couldn’t fathom “what was wrong” with the Flying Lady image.
“It was an icon and people knew the airline for it.”
White was tasked to be Virgin Group founder Sir Richard Branson’s artist between 1978 and 1990, and had been briefed to create a character reminiscent of art found on World War II aircraft and the work of Peruvian pinup painter Albero Vargas.
“With the diversifying of the image you wonder where it will all end,” expressed a disappointed White.
Virgin Atlantic debuted the overhaul on a Airbus A35-1000 plane in August, and is projected to perform a full rollout of the new icons on 12 aircraft by the end of 2021.
Say hello to the new faces of Virgin Atlantic
Say hello to the new Virgin Atlantic flying icons. Coming to our A350-1000 aircraft soon. ❤️Posted by Virgin Atlantic on Tuesday, April 2, 2019
The high flyers are a diverse range of men and women representing modern Britain, coming to four brand new A350-1000 aircraft this year, followed by a further eight by 2021. ✈️
Read more on Ruby: https://virg.in/FlyingIcons
[via Metro.co.uk, images via various sources]
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