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Pentagram Gives Warner Bros. Logo A Sleek Yet Contemporary Facelift
By Izza Sofia, 14 Nov 2019
Warner Bros. has unveiled a new logo featuring a streamlined version of its shield, Deadline reports.
The new logo was revealed by the company’s CEO Ann Sarnoff, who showed it off on the company’s water tower. The new symbol coincides with the brand’s centennial anniversary, and Sarnoff is hopeful it indicates the company’s “sense of purpose” with business partners and fans all over the globe.
Warner Bros. has also released a new mission statement, reading, “To be the world’s leading creator and distributor of extraordinary entertainment by partnering with the world’s most inspiring storytellers.”
The brand teamed up with design agency Pentagram for the new emblem, which is a refinement and modernization of the original shield.
Calling it a brand reinvention, Pentagram partner Emily Oberman and her team made small but thoughtful tweaks to the logo to create a unified appearance, all while being able to adapt it for various displays such as movie and mobile screens.
The new shield now looks “sleek and clean,” Oberman says in a statement via Fast Company, and is more suited to the diverse modern audience. The letters “WB” have been redrawn to appear more “balanced,” whereas the shield icon has been placed in a golden ratio grid and thinned out.
The logo is dressed in a brighter shade of blue and has been given two variations: a flat version and a dimensional one, the latter being more suited for television and film divisions.
Speaking about the final logo, Oberman says that the team has created a “contemporary” logo that is able to fit in “any story they wanted to tell.”
The overhaul also features a new custom typeface called Warner Bros. Sans, inspired by 1920s Art deco and the era when Warner Bros. was established. The refreshed identity will be rolled out across all social touchpoints this week.
Pleased with the new branding, WB’s vice president Dee Dee Myers expresses that the company is excited with this new step, adding that the emblem is a “connection to the past” bridging the future.
Warner Bros. Chair and CEO Ann Sarnoff unveiled a refreshed company logo and brand position with help from long-time WB employee Bugs Bunny. #WarnerBroshttps://t.co/kLCDOhUmnl pic.twitter.com/MsMa95YKXN— Warner Bros. (@warnerbros) November 13, 2019
[via Fast Company, opening image via Warner Bros.]
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