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WWF Hopes To Rescue PANTONE’s ‘Classic Blue’ With Air Pollution-Absorbing Poster
By Izza Sofia, 17 Dec 2019
PANTONE recently announced its 2020 Color of the Year, ‘Classic Blue’.
The blue hue is described as a “boundless blue evocative of the vast and infinite evening sky,” and is said to “increase one’s perspective and open the flow of communication.”
However, ‘Classic Blue’ is more than just a color. It presents WWF Hungary an opportunity to highlight an environmental issue: air pollution.
WWF Hungary’s head of communications, Csaba Klacsán, told LBB Online that PANTONE’s ‘Classic Blue’ color has highlighted “how fragile the ecosystems are,” adding that the air pollution issue has unfortunately made the environment “dangerously toxic.”
WWF Hungary has thus started a ‘#SaveClassicBlue’ campaign with advertising agency White Rabbit to encourage people to fight against air pollution creatively.
The organization has also created posters that can absorb pollution from the air using a technology that helps to change the “gray” skies back to “blue” again.
[via Ads of the World, opening image via White Rabbit]
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