Gucci’s New Handwritten Logo Is Drawing Serious Attention Among Internet Users
By Izza Sofia, 15 Jan 2020
Gucci has unveiled an updated logo on Facebook, causing a stir among internet users.
The new logo signals the brand’s upcoming Fall/Winter 2020 collection, which debuted on Wednesday.
To some, the unusual branding—which has been splashed across other signages in the collection—resembles a young child’s handwriting.
The font features a “scratchy, fountain pen-esque scrawl” that is full of blots and discrepancies, reminding fans of their childhood days.
The wordmark has sent many social media users into a flurry, and has even sparked a trend among Vietnamese social media users, who have switched their profile pictures to show text written in a similar style.
The luxury brand has also released teaser posters with the tagline “Rave Like You Are Five,” which is inspired by kids’ birthday parties.
The campaign, conceptualized by Gucci’s creative director Alessandro Michele, additionally includes event invitations that mirror birthday party invitations not unlike those that children would write to their friends.
The design is a huge leap from Gucci’s usual logo, which appears more sleek and uniform. The new identity sings a more playful and youthful look, which could perhaps be translated in the collection’s garments.
Gucci Fall Winter 2020 Men's Fashion Show
🔊on. Rave Like You Are Five. Five years after Alessandro Michele’s debut Gucci Fall Winter 2015 collection, the men’s Gucci Fall Winter 2020 fashion show will be held at Palazzo Delle Scintille on Tuesday January 14 at 12.30 PM CET. Featured in this video, images of young Gucci employees. Receive a reminder to see the show live on.gucci.com/RaveLikeYouAreFive_.Posted by Gucci on Sunday, January 12, 2020
‘You are invited to my fifth birthday rave, Ale’. Alessandro Michele designed the invitations for the men’s Gucci Fall Winter 2020 fashion show, which are inspired by vintage French postcards and the embellished birthday party invitations the children of nobility sent to their friends. The men’s Gucci Fall Winter 2020 collection will be on the runway at Palazzo Delle Scintille on Tuesday January 14 at 12.30 PM CET. Receive a reminder to see the show live on.gucci.com/RaveLikeYouAreFive_.Posted by Gucci on Sunday, January 12, 2020
Today on Brand New (Linked): For their Fall/Winter 2020 Men’s Collection, Gucci is channeling their inner 5-year-old with a campaign that includes a handwritten logo https://t.co/oTTjTb5JmA pic.twitter.com/FpxhxT44vy— UnderConsideration (@ucllc) January 14, 2020
Gucci's logo is legit my handwriting in my "Bang on the door" Groovy Chick 90s diary pic.twitter.com/3Zp08yKZt6— Ray Grimshaw 🐝🌹♍ (@HeySunnyRay) January 14, 2020
nerds this is not Gucci's literal new logo. I will eat my iphone if this isn't just a graphical treatment for that collection. pic.twitter.com/1ANdFPOR05— David McGillivray (@dmcgco) January 14, 2020
[via Creative Bloq, opening image via Gucci]
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