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Pepsi Strips Back For ‘Zero Sugar’ With Redesigned Minimal Matte Black Cans
By Mikelle Leow, 17 Jan 2020
Image via PepsiCo
Pepsi Zero Sugar isn’t sugar-coated, and PepsiCo hopes to illustrate it with its new, pared-back matte black can design for 2020.
The packaging arrives with a matte black finish and a distinct tab, also washed in black, to express the “unapologetic” character of the sugar-free cola.
The can’s redesign is part of Pepsi’s new ‘America Wins Zero’ campaign for Super Bowl LIV, which will reimburse “everyone in America” with the cost of a free Pepsi Zero Sugar (up to US$2.50) if a team finishes the game with a score ending with zero.
[via FoodBev Media, cover image via PepsiCo]
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