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Jimmy Choo Gets Model Kaia Gerber To Design Its Latest Shoe Capsule Collection
By Thanussha Priyah, 24 Jan 2020
Image via Jimmy Choo
Jimmy Choo has enlisted model Kaia Gerber to design an exclusive capsule collection featuring various shoe styles such as lace-up combat boots, western boots, slingback heels, and laid-back slides.
As the daughter of supermodel Cindy Crawford, Gerber exudes her signature effortless chic look, which inspired the brand to collaborate with her. Sandra Choi, creative director of Jimmy Choo shared in a statement that the model “represents the archetypal Jimmy Choo muse for a new era.”
Jimmy Choo’s Cruz combat boots have become the model’s go-to pick after her first campaign with the brand. Now, Gerber will be taking inspiration from the boots to lay out a complete set of collection, which is designed to be worn throughout the day and into the night time.
The model also revealed to Vogue that the collection fitted for both night and day outfits will embody a strong sense of the ‘90s. Fifteen percent of the sales of the collection will also be donated to the St. Jude’s Children’s Research Hospital. “I try and do that for those kids and give them hope and inspiration,” she told the outlet.
Kaia Gerber x Jimmy Choo collection will be available from 2 February 2020.
[via Teen Vogue, images via Jimmy Choo]
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