Don't miss the latest stories
World’s Most Popular Accessory Retains Its Status Second Year In A Row
By Mikelle Leow, 06 Feb 2020
Image via andersphoto / Shutterstock.com
Have you gotten your hands on the most sought-after fashion product in the world?
According to the latest report by fashion search giant Lyst, the current accessory to enchant consumers around the world is Gucci’s GG logo belt. Between October and December 2019, the item averaged over 165,000 searches per month.
While fashion trends come and go, the Gucci belt transcended the expected mortality rate; this isn’t the first year the accessory has been ranked the hottest fashion item in the world. It took the spot back in the last quarter of 2018, and managed to sustain its ranking exactly a year later.
Even though Gucci is an old-timer in the fashion world, it was given a new lease of life under the direction of Alessandro Michele, who took over as the brand’s creative director in 2015.
Today, Gucci sits among the ranks of modern fashion retailers like YEEZY and Nike, and helms the second spot for the world’s hottest brands after Virgil Abloh’s Off-White.
[via Stylist, images via various sources]
More related news
Also check out these recent news