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Nike Recruits Everyone To ‘Play For The World’ In Clever Self-Isolation Campaign
By Thanussha Priyah, 23 Mar 2020
Image via Nike
Sports juggernaut Nike takes on the coronavirus outbreak by advocating self-isolation in its latest ad campaign. The print, conceived by independent ad agency Wieden + Kenny Portland, was unveiled on Nike’s social media platforms over the weekend.
The creative strives to increase safety by getting people to stay indoors to prevent contagions. “If you ever dreamed of playing for millions around the world, now is your chance,” the note reads.
“Play inside, play for the world,” says the advert’s tagline, encouraging fans to represent the globe in a match against the novel coronavirus.
The ad was also shared on the social media platforms of Nike ambassadors, such as Serena Williams, Michael Jordan, Cristiano Ronaldo and Tiger Woods.
It coincides with the announcement of the premium Nike Training Club app now being free to download. The app offers workout plans, training programs, expert tips, and guided fitness routines.
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[via Muse by CLIO, cover image via CREDIT]
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