Tom Ford & Anna Wintour Set Up Fashion Fund During COVID-19 Crisis
By Thanussha Priyah, 25 Mar 2020
Image via Joe Seer / Shutterstock.com and Leonard Zhukovsky / Shutterstock.com
Spearheaded by Tom Ford, the Council of Fashion Designers of America (CFDA) has teamed up with Vogue magazine’s chief editor Anna Wintour to launch a new initiative in hopes of offering financial support to American designers during the COVID-19 outbreak.
Titled A Common Thread, the fashion fund aims to aid businesses and designers in the fashion industry who are affected by the crisis. Those who wish to make a contribution can also donate to the initiative by texting “THREAD” to 44-321 or by visiting the CFDA site.
A new Instagram post by CFDA details that the campaign is calling for fundraisers to help out during this uncertain time. “The goal is to raise both awareness and needed funds for those in the American fashion community,” its caption reads.
The platform will not only raise money, but also allow fashion industry members to tell their stories during the virus crisis.
The first post under the campaign comes from Kenneth Cole, who expressed that the “fashion retail industry has been devastated” from the COVID-19 wave.
View this post on Instagram
On Day 11 of self-quarantine in his series ‘Welcome to the Bored Room - Day 11', @KennethColeReal brings light to the devastating impact COVID-19 has on retail. “The fashion retail industry has been devastated, and there is an economic stimulus bill pending that is silent on this - the second largest industry in New York and the fourth in the country.” Hear why the designer is asking #AreYouPuttingUsOn? We encourage our fashion community to find your elected officials - and call or email them now! Find out how on CFDA.com.
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[via PAPER, cover image via Joe Seer / Shutterstock.com and Leonard Zhukovsky / Shutterstock.com]
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