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IKEA Releases Cheeky Step-By-Step Manual That Pokes Fun At Supermarket Hoarders
By Izza Sofia, 26 Mar 2020
Image via Tommy Alven / Shutterstock.com
IKEA Israel poked fun at supermarket hoarders in its latest instruction manual.
The flat-pack company teamed up with advertising agency McCann Tel-Aviv to remind customers that amid the pandemic, it is recommended that they practice social distancing by staying at home at all times. It succinctly conveyed the message via a step-by-step manual normally found in the packaging of its furniture.
The guide, titled ‘Stay Home’, shows an illustration of a house with the important tools one needs for the project. These include a key, a lock, as well as 100 rolls of toilet paper, making fun of panic-buyers who have been purchasing the item in bulk.
It also shows a closed door with a checkmark and an open door with a cross, implying that one shouldn’t leave the house at all costs. “It’s really not complex—just stay at home,” IKEA captioned its cheeky manual on Facebook.
[via Ad Age, opening image via Tommy Alven / Shutterstock.com]
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