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Apple’s New Ad Spotlights Creatives Thriving Indoors Despite COVID-19 Lockdown
By Izza Sofia, 14 Apr 2020
Apple’s new ad is inspired by creatives churning out ideas during the coronavirus pandemic.
The new spot, in line with the company’s ongoing Behind the Mac campaign, features snippets of people staying uplifted through the lockdown.
John Krasinski can be seen producing an episode for his YouTube channel, SomeGoodNews. Oprah Winfrey, on the other hand, delivers a motivational speech to support fans in the wake of the pandemic on Apple TV+.
Dance companies, such as American Ballet Theater and New York City Ballet, are also spotlighted working together to train online.
The video features many other individuals who continue to make the world a manageable place to live in despite the current crisis.
“Creativity goes on,” the tagline reads.
Apple also recently launched a website to fuel people’s creativity during this stressful period.
[via Ad Age, opening image via Apple]
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