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‘Food Porn’-Heavy Ad For Smoothies Gets Publicly Blitzed For Being Too Sexual
By Thanussha Priyah, 14 May 2020
Video screenshot via Swisse Me
Health food brand Swisse Me’s new advert, dubbed as, Food Porn, is being widely deemed inappropriate for daytime television. The commercial promotes the brand’s selection of ready-to-drink smoothies through visuals of fresh fruits being caressed suggestively.
In the 30-second ad, viewers can see a banana being stroked by a finger and two fingers plunging into a juicy orange. Another shot displays a strawberry with milk oozing out from within.
According to the UK’s television advertising governing body Clearcast, the advert’s “sexual innuendo involving genitalia, breasts, and porn” will likely air after 9pm for late-night television due to its raunchy theme instead, per Wakefield Express.
Watch the commercial below.
[via Tyla, cover image via Swisse Me]
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