IKEA Creates Instruction Manuals On How To Build Different Forts With Furniture
By Thanussha Priyah, 15 May 2020
Image via IKEA Russia
The coronavirus pandemic has forced families to stay at home to curb the virus spread worldwide. This means children have more time on their hands and parents are sorely looking for a way to keep them entertained indoors. Fret not, as IKEA Russia has a solution for you.
In collaboration with creative agency Instinct, IKEA Russia has unveiled a series of instructional sheets, similar to the ones you find in its product packaging, for parents to build forts, dens and castles with furniture available at home.
The sheets also act as a way of promotion by suggesting the brand’s chairs, blankets, pillows, and other everyday objects to build spaces for children to revel in their imagination.
BRILLIANT: @IKEAtoday in Russia created a series of IKEA-esque instructions for parents on how to make tents and forts indoors to create a sense of adventure for children cooped up at home as a result of the #COVID19 pandemic. #marketing pic.twitter.com/xxPh20cjLJ— J.W. Cannon (@cannonjw) May 14, 2020
[via AdAge, cover image via IKEA Russia]
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