Band-Aid To Release Racially Diverse Bandages For A Range Of Skin Tones
By Thanussha Priyah, 12 Jun 2020
Image via Band-Aid
Band-Aid, owned by Johnson & Johnson, has unveiled a range of racially diverse bandages for light and medium skin tones to deep shades of brown and Black complexions.
The brand announced the upcoming bandage range on Instagram in support of the anti-racism movement taking place across the US. The company pledges to do more to represent minority races via its products, and the new line is the first move the brand has made to promote inclusivity of all races.
Band-Aid will also be donating to the Black Lives Matter movement to combat against systemic racism
“We stand in solidarity with our Black colleagues, collaborators, and community in the fight against racism, violence, and injustice,” the company wrote. “We are committed to taking actions to create tangible change for the Black community.”
The move follows in the footsteps of Tesco’s skin tone bandages, as well as Crayola’s release of inclusive crayons celebrating “colors of the world.”
View this post on Instagram
We hear you. We see you. We’re listening to you. We stand in solidarity with our Black colleagues, collaborators and community in the fight against racism, violence and injustice. We are committed to taking actions to create tangible change for the Black community. We are committed to launching a range of bandages in light, medium and deep shades of Brown and Black skin tones that embrace the beauty of diverse skin. We are dedicated to inclusivity and providing the best healing solutions, better representing you. In addition, we will be making a donation to @blklivesmatter. We promise that this is just the first among many steps together in the fight against systemic racism. We can, we must and we will do better.
A post shared by BAND-AID® Brand Bandages (@bandaidbrand) on
[via KMBC News, cover image via Band-Aid]
More related news