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Burger King’s Latest Ad Reveals Smart Cars Have The Wits To Stop For Whoppers
By Izza Sofia, 24 Jun 2020
Image via Burger King
Burger King’s latest stunt, Autopilot Whopper, demonstrates that even smart cars are in for a Whopper.
The vehicles are depicted to be capable of braking when they identify a Burger King sign—which incidentally has huge white letters against a red background—as a stop sign.
The campaign shows a smart car traveling down an empty road, with the driver narrating what he sees on its screen. “There’s a Burger King sign that’s down the hill, and it’s going to try to stop,” the driver describes. “Stopping for traffic control for a Burger King sign.”
The clever ad implies that even cars on autopilot will find that Whoppers are always a good reason to stop.
The Autopilot Whopper commercial was created by creative agency Publicis Latvia and advertising agency MullenLowe US.
[via Burger King, opening image via Burger King]
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