Amazon Had Kids Draw 18+ Show Ads Based On Their Titles—They Didn’t Disappoint

By Thanussha Priyah, 16 Jul 2020

Video screenshot via Amazon Prime Video

Amazon Prime Video in France has discovered a new way to advertise its mature television shows. It has enlisted children to draw the ads for television programs by only supplying them with titles and no other context.

The Parental Control campaign cleverly promotes Amazon Prime Video’s parental control settings by showcasing innocent drawings by children for television shows, which are, in reality, far beyond rainbows and bursts of sunshine.

The campaign features videos of the children drawing and explaining their ideas of the TV shows.

Six-year-old Jade drew her ad for The Boys, which featured her dad playing soccer with another person. She added “a bad guy” because there’s one “in every cartoon or film… but in the end, they lose, and the good guys win.”

Marilou, who is also six years old, was assigned to reimagine The Man in the High Castle. She presented a high castle with lots of colors and confetti, unaware of Adolf Hitler’s inclusion in the show.

Five-year-old Thiago had to illustrate his interpretation of Carnival Row, so he decided to draw fireworks to represent a party. However, the show is a lot darker than a regular carnival.

The resulting posters were also displayed outdoors to advertise the streaming site’s parental control feature.