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Stressed? Iceland Invites You To Let It All Out By ‘Screaming’ Into Wilderness
By Izza Sofia, 23 Jul 2020
Image via Inspired by Iceland
Feeling stressed during the lockdown? Iceland is inviting you to let off some steam by screaming into its vast wilderness or having your hollers played over a loudspeaker.
The Iceland tourism board has teamed up with marketing agency M&C Saatchi UK to create a website that invites people to record their screams. After which, the recorded screams will then be played from one from a speaker set up in a remote part of Iceland.
The campaign video shows frustrated people each letting out a huge scream after being stuck behind closed doors for too long. “You’ve been through a lot this year this and it looks like you need the perfect place to let you frustrations out. Somewhere big, vast and untouched,” the website reads. “It looks like you need Iceland.”
While the campaign also invites people to visit the country physically, those who are still in lockdown can join the fun by going to LooksLikeYouNeedIceland.com and upload your own screams.
[via B&T, opening image via Inspired by Iceland]
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