“I’m sorry, the old Taylor can’t come to the phone right now. Why? Oh, ’cause she’s dead!” the pop singer proclaimed in her 2017 track, Look What You Made Me Do. And it looks like the dark Taylor Swift has returned for her 2020 album, folklore.
The album’s release left Swifties shell-shocked, as her eerie black and white cover art of scraggly trees in the woods is a trademark aesthetic of black metal, a genre worlds apart from her own. Incidentally, it’s nearly indistinguishable to the cover of black-metal legend Ihsahn’s single, Stridig, from his 2020 Telemark EP.
The remarkable similarities were first publicly pointed out by graphic artist David Thierree, who designed the Stridig artwork. “Well, folks, I’m not the only one to think that Taylor Swift’s new visual is very Metal…” he responded. “I could have done it for her, probably for a cheaper price than what she paid.”
Ihsahn, the founding frontman of black-metal legend group Emperor, saw Thierree’s post and shared it on his end. “So, anyone check out the new Taylor Swift [album] yet? Personally, I like the design,” Ihsahn replied.
In their posts, followers are shown side-by-side comparisons between both cover illustrations. For the uninitiated, they might as well have been the same artwork, if not for the obscure view of Swift’s back in the folklore cover.