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PANTONE Plants Natural Colors Across Earth Onto Organic, Eco-Friendly Sneakers
By Mikelle Leow, 30 Jul 2020
Image via Cariuma
PANTONE’s latest collaboration has the color authority grounded to Mother Earth. Its new footwear with Brazilian sustainable sneaker brand Cariuma features vibrant, naturally-occuring hues from various parts of the world decked all over consciously-sourced canvas.
The collection for fall encompasses five neutral shades, each created to be completely wearable with whatever outfit you put together that day, washed over Cariuma’s signature OCA sneaker.
Colorways are rooted to nature and the love for the outdoors, from Snow White, an adrenaline-inspired Bungee Cord and Moonless Night, to a Picante shade that draws upon the red clay and amber rocks of Sedona and a Blueprint hue inspired by the sea and its tides.
Cariuma prides on its plant-based OCA silhouette to be designed with “high-end, raw materials” and manufactured from ethical factories, without compromising on ultimate comfort or classic style. The “crazy-comfy” sneaker is built with lightweight cushion technology, along with a light rubber sole and the quintessential toe cap.
Staying true to sustainability, the organic footwear’s versatile tones ensure the sneakers remain a go-to throughout the year, and not just in the fall.
The range is available in men and women sizes, with low-top designs retailing for US$89 and high-top variants being priced at US$98, and can be delivered to 49 countries worldwide.
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