McDonald’s Painstakingly Builds Its Menu Items From Furniture For Moving Day

By Mikelle Leow, 25 Aug 2020

Image by Cossette via AdForum

When you’re really hungry on a busy day and barely have the energy to step out for a quick fix, almost anything can look like food. For Quebeckers, this might happen more often on 1 July, when 100,000 households in the Canadian province are most expected to move into their new homes as their leases typically expire that day.

While McDonald’s can’t help with the uprooting, it can lend a hand to hungry households on Moving Day with McDelivery. A trio of delightful posters created by creative marketing and communications agency Cossette for the company remind customers that there’s always the food delivery service to fall back on when they’re feeling peckish in the midst of packing.

The imagery from McDonald’s Canada’s Good Moving campaign features heaps of furniture stacked together to recreate McDonald’s Big Mac, fries, and Egg McMuffin.

While this can be done digitally, the visual feast is by no means fast food. Cosette did its own packing by carefully piecing couches, lampshades, blankets, boxes, and more together to turn them into prompts for your next lunch.

The agency shared the posters this month, finally acknowledging, “Yes, we did it for real.”

View this post on Instagram

In Quebec, most residential leases come to an end on the very same day. Over 100K households pack their belongings and move into their new homes on what Quebecers refer to as “Moving Day”. To answer the burning question about our @mcdonaldscanada campaign celebrating this unique day: yes, we did it for real. Swipe to see for yourself.

A post shared by Cossette (@cossette.en) on Aug 21, 2020 at 9:57am PDT

Today, we take you behind the scenes of the @McDonaldsCanada “Moving Day” campaign. Yes, we did it for real.
You can see the final result here: https://t.co/XbCmwOzuKh pic.twitter.com/hysrVnrh2e
— cossette (@cossette) August 21, 2020