Gucci Jumps On Internet Trend That Pokes Fun At How It Dresses Its Models
By Thanussha Priyah, 15 Sep 2020
Image via FashionStock.com / Shutterstock.com
Gucci is taking advantage of the hype that came from the TikTok trend, called #GucciModelChallenge, which saw users dressing up as the brand’s runway models.
It started from TikTok user Morgan Presley, who suggested that anyone can look the part of a Gucci model when they layer an ensemble with a colorful turtleneck, a striking T-shirt, a vest, a bright jacket, sleek pants, sunglasses, clear heels, socks, and a headscarf, which she emphasized to be a Gucci staple.
Many users began strutting their versions of the outfit to embody the idea of a Gucci model. This, of course, made the brand turn its head towards the social media trend.
Gucci started to repost some of the videos and even noted in the captions that a selected number of users from the challenge will be chosen to be a part of the label’s upcoming project.
For now, check out some of the outfits birthed from the trend below.
Gucci’s new video project for @tiktok will feature talents that took part in the ##GucciModelChallange including @thvmxxs . Voice by @morganpresleyxo♬ original sound - gucci
Celebrating the ##GucciModelChallenge—created by users to recreate Gucci-inspired looks with their clothing. @iblamepraise Voice by @morganpresleyxo♬ original sound - gucci
@itsfionatho will be part of Gucci’s upcoming project for @tiktok with users who participated in the ##GucciModelChallange. Voice by @morganpresleyxo♬ original sound - gucci
Y’all asked for another one so here we go ❤️🧐♬ original sound - morganpresleyxo
[via W Magazine, cover image via FashionStock.com / Shutterstock.com]
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